The Main Capabilities That Motivate LinkedIn Case Study

The Main Capabilities That Motivate LinkedIn - Case Study Example In 2011, the company’s revenues stood at $522.2 million making it the world’s largest professional network by 2012 (Yoffie and Kind 2012, p. 1). The company’s revenues and profits come from marketing solutions, premium subscriptions, and hiring solutions. LinkedIn became the first U.S social networking firm to participate in an IPO where it raised $270.2 million (Yoffie and Kind 2012, p. 1). LinkedIn has a mission to connect the world’s professionals to make them more productive and successful (Yoffie and Kind 2012, p. 3). Indeed, the company helps the members to access people, jobs, news, updates, and insights that help them to become good entrepreneurs (LinkedIn 2014). The company seeks to link about 640 million knowledge workers across the globe (Yoffie and Kind 2012, p. 4). LinkedIn has a vision to connect 640 million knowledge workers across the world (Yoffie and Kind 2012, p. 4). With such a promising mission and vision, the company attracts more than 5,400 full-time employees, 5.7 billion professionally oriented searches in 2012, and 186 million unique visitors in the first quarter of 2014 (LinkedIn Corporation 2014). The company enjoys about 36% of the online advertising market (Fawley 2013, p. 31-32). The company generated revenues from premium subscriptions (20%), marketing solutions (30%), and hiring solutions (50%) in 2011 (Yoffie and Kind 2012, p. 7-8). Most of its competitors could not match these revenues. LinkedIn adopts (R&D) Innovative product development to produce new products that will address market changes and customer needs. This defines a competitive advantage since other firms like Google + and Facebook are only applicable in specific occasions (Yoffie and Kind 2012, p. 1). This detailed strategic management analysis of LinkedIn Corporation addressed the internal and external environment of the company and identified the strategic challenges for the firm. Consequently, it proposed a set of rational options and derived the best applicable option that the company must adapt to survive in the competitive market.

Real estate debt markets Assignment Example | Topics and Well Written Essays - 2250 words

Real estate debt markets - Assignment Example The original plan of the buyers was to refurbish and add more size to the building convert it in a building with several places of renting. For this property, potential investors acted first to buy it which today is 26% let. There is a cash flow excel sheet showing a holding period of 5 years starting with an investment of $76 million the first year of purchasing the property and making installments of about $ 67,000 annually. The loan plan used in pricing in relation to the document is in installments as the building is too expensive to purchase a block the first time. The point here is that, there are to be small premiums. These premiums are about the size that the banks want to buy the property. The total loan amount is $17,230,802 in order to purchase the building with a maturity date of 30/11/2014. The interest was at three months with 350 bps. The maximum price to get the loan is $17,230,802. In order to get the $76 needed, the will have to installments made to purchase the bui lding. The strategy employed is that of getting all the investors to on the investor’s committee to understand the value of buying the mezzanine loans, as this would help the investors to purchase the building. The building should have returns to give encouragement to the lenders, Danske. The project had several recommendations and conclusions such always waiting for the right time in order to get the loans among the others. In addition, the purchase of the loan itself is to under installment process and not paying at once. The investors should participate by doing a fact-finding survey of the property and loans to see if they are worth undertaking. The final decision on taking the loan is on principle of business and investment as whether to make such a mega loan. The property needs evaluations to see if it is in the standard class. Such a type attracts quality tenants. The